Diamonds are forever, but everything else in the jewelry world is changing rapidly. New trends, especially in design and marketing, are reshaping the business terrain. Berge Abajian, creator of Bergio, was one of to spot these emerging trends and his foresight has served his fast-rising company well.

Although Bergio is less than ten years old, it is already an established name in fine jewelry. The Bergio Bridal Collection, launched in 2002, is now one of the best-selling bridal jewelry lines in the country.